Clinicians across the NHS in North Yorkshire and York are asking people to "Choose Well", and to use NHS services appropriately.
Each year there is an increase in the number of patients accessing A&E and emergency services with minor ailments and conditions that could have been treated elsewhere - for example in an NHS walk-in centre, GP practice or community pharmacy.
Research shows that each year two million Britons visit A&E departments unnecessarily costing the NHS £136 million - the equivalent of employing almost 6,500 nurses or 3,700 doctors. Almost two out of five of all patients only receive medical advice or guidance after attending A&E while around 450,000 people leave A&E departments without being seen.
Given the current financial situation it's more important than ever that we all use services appropriately and encourage others to do so as well.
So what can I do to help?
Please encourage all those you have contact with, including your colleagues, family and friends, to familiarise themselves with the range of NHS services so when they are in need of a service, they know the right one to access for their particular needs.
For more information on local NHS treatment options
Information about local treatment options across North Yorkshire and York can be found on www.northyorkshireandyork.nhs.uk
NHS Direct provides advice on symptoms, treatment and local services 24 hours a day, 7 days a week. Visit www.nhsdirect.nhs.uk
Info on your mobile - including the Choose Well App!
If you have an iPhone or Android phone, download the free Choose Well app to get loads of information on local health services, including where your nearest service is.