Settle's 'Hollywood' letters are hoisted high above the town to celebrate the Tour de Yorkshire
Giant bright yellow letters have been put up on Castleberg in Settle in celebration of the Stage One finish of the Tour de Yorkshire on April 29.
A team of climbers worked for hours on Thursday to hoist the letters up onto the striking landmark high above the town.
Sharon Hudson, Craven District Council's Communications & Partnerships Manager, said: "This was a brilliant idea to raise awareness of the Tour and celebrate Settle at the same time.
"We're delighted how much Settle has embraced the Tour de Yorkshire and this fantastic sign will create some iconic images for the town."
Councillor Ian Robinson, Settle Town Mayor, said: "We are delighted to be hosting the finish of Stage One of the Tour De Yorkshire. Settle is embracing the spirit of the Tour and Settle Town Council are joining in by decorating Castleberg Crag with the big yellow letters 'Hollywood style' - thanks to the volunteer rock climbers for making this happen.
"We are sure the day will be a success so fingers crossed for the riders and some good weather and that the sun will shine down on Settle, unfortunately the elements are beyond our control!"
A group of local climbers volunteered to help, including Dave Musgrove, a member of the British Mountaineers Council. He said: "Most of us have been climbing around the Yorkshire Dales for as many as 50 years and this was something we could give back.
"I think it looks impressive. It wasn't too difficult once we worked out the plan - there are permanently fixed bolts in the cliff for protection when we're climbing, which helped. I think the overall effect is pleasing. People will remember Settle as they see it on the television."
The huge wooden letters were created by Timberworks, in Settle. Becky Bullock, who owns Timberworks with husband Ian, said: "We're really excited about the Tour de Yorkshire and we were keen to get involved. We're very proud to be a part of it.
"It looks fantastic and it's lovely to see our work every time we drive through the town centre."
Residents and businesses are being invited to celebrate the Tour de Yorkshire in Settle with a competition to find the best-dressed property.
The prize winner will be invited to the VIP Tour de Yorkshire reception on Friday April 29, when Stage One of the prestigious race finishes in the town.
Anyone who wants to enter the competition can register and send a photo online at www.settle.org.uk/showcasesettle before Thursday, April 28, when judging will take place. Links to buy bunting and flags are also available here.
For more information about the Tour de Yorkshire, go to www.cravendc.gov.uk/tdy